New years is always fun. The parties are one thing, but what we really get excited about is opening up a new calendar and seeing that blank slate.

We are looking forward to 2017 and have a few things up our sleeves for the coming year. We will be dropping a new jersey and cap style ( you can see a sneak peek on instagram) and may even be bringing a few more products your way. We are hoping to get more active on the blog, interviewing women in the cycling scene that we find inspiring and giving you more of a taste of what the Forward world is all about. And of course, we will keep making those kitty caps you love.

Hope you all the best for 2017 and hope to see you out on the road.

One of the things we try to do here is inject some style from fashion, street and all over into the world of cycling. This year we are obviously inspired by the flowy forms and summery hues of watercolor painting and wanted to share some inspiration. watercolour

Name: Meg Gillmer
Location: Sydney, Australia
Bikes: Bianchi Infinito, CV (Road), Trek Superfly (XC MTB), Focus SAM (Gravity MTB)

Meet Meg. She’s the culinary genius behind the nutritious and delicious recipes on our blog. She has her own lifestyle and wellness site – and is an all around awesome girl with a love of 2 wheels. We were able to pick her brain and learn more about her unique approach to cycling for part of a new series we are doing here called Cycle Style, where we explore peoples personal take on cycling.

Where are you?

I am based in Sydney, Australia on the North shore.

Why do you cycle?/What’s your cycling style?

On the road, I ride solo for most of my sessions. I like to solitude that long road rides give me. It’s my thinking time, my moment for calm and my source of clarity. I love the mental challenge of endurance riding, knowing that I’m testing my body on so many levels. I am addicted to improvement and the fact that if I train hard I will get the results. Mountain biking is relatively new to me and I’m hooked! I really enjoy the company on rides, the friendships I’ve made and the fun of racing. The adrenalin rush of nailing technical sections of trails is something I have grown to love.

Can you share a favourite cycling memory or moment?

One of my favourite moments was completing Peaks Challenge in under cut off time. It’s a gruelling one day event on the road bike: 235km with over 4000 vertical meters. I remember crossing the line in under 13 hours and just feeling so proud of myself. That I’d accomplished something that I was told “Probably wasn’t for me…” I trained hard, I worked for it, I did it. Such a great sense of achievement.I made a goal for me to break 10 hours over 5 years and I’m slowly working towards this. In March this year, I completed my third Peaks Challenge and took a huge 1 hour off my time from last year.

What’s your favourite place to ride?

Not too far from me is a beautiful National Park which I love to ride through. It’s typically Australian with antive flora and fauna and just feels like home to me. I also love riding in Victoria to tackle some of the big climbs like Falls Creek and Mt Hotham.

meg-2Tell us about your site, the wholesome athlete. What is it about? How and why did you start it?

I basically started this as a way to share my recipes for food with friends, family and people i train with. In the beginning, it was an easier way to provide the recipes on a Facebook page as opposed to emailing everyone all the time. Mainly nutritious alternative options for natural nutrition for athletes.

It’s actually evolved into so much more. It’s become a forum to share ideas, my goals and ideas with people across the world. It has given me some ideas about combining my passions and making it into my career. I have plans to coach and mentor people with meal planning, meal prepping, health coaching and goal setting.

meg-3What motivates you on and off the bike?

My desire to keep improving. People I ride with and aspire to be like. Chasing goals.

Any last words?

I’m really grateful for so much that cycling has brought into my life; opportunity, growth and connection. I love that from opposite sides of the world, we are able to share our stories and recipes. 


A while ago we did a post with our friends at Mountain Equipment Co-op about getting out and riding in the fall. For us cooler temps are a great time to challenge ourselves. They may require just a bit more motivation though to try to squeeze in a ride in those precious few daylight hours, especially when getting ready is just a bit more laborious with booties, gloves and arm warmers.

That all gets much easier though when you have a bit of ritual and some good friends to keep you going. Coffee and conversation are reason enough to get out there. Having a regular crew and a favourite cyclist friendly pit stop make all the difference. What motivates you to keep riding through the cold?

Top photo: Warren Zelman



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Our friend Meg aka. The Wholesome athlete sent us this recipe that is simply to die for.
Even thought it’s heating up in Australia where she is based, we think this banana bread is the perfect winter snack for us up north too! Definitely going to be stuffing these in some jersey pockets. Enjoy!

What you’ll need:

  • 4 ripe bananas
  • 3 eggs, lightly whisked
  • 1 tablespoon honey
  • 1 tablespoon coconut oil, melted
  • 1/4 cup rice or almond milk
  • 1 1/2 cups brown rice flour
  • 1 teaspoon baking powder
  • 3 tablespoons L.S.A (linseeds, sunflower seeds, almonds)
  • 1 teaspoon ground cinnamon
  • 1/3 cup chopped walnuts (optional)
  • 1/2 cup sultanas (optional)

How to make it:

  1. Preheat oven to 180°C and line a loaf tin with baking paper.
  2. Mash bananas and stir in eggs, honey and coconut oil.
  3. Mix together flour, baking powder, L.S.A and cinnamon in a seperate bowl.
  4. Stir wet and dry ingredients together and spread into loaf tin.
  5. Bake for 30 minutes.

Our friend Meg Gillmer over at The Wholesome Athelete has sent us another amazing smoothie recipe. So delicious. We are just in love with all the summer berries we are getting up here in North America so this is just perfect!

Here’s what Meg has to say about it:

The roaring red smoothie is one of my favourite recipes. I love the colour and the flavour but most of all, the amount of health benefits the ingredients hold. Beetroot has been increasingly studied for its benefits for athletes. It is an excellent source of iron beneficial to women, vegetarians and athletes. It has been shown to improve athletic performance. Full of nitrates, beetroots help reduce inflammation and are a rich source of antioxidants. Coconut water is a great source of potassium and magnesium, essential for endurance sports. You can make this ahead of time, store in the fridge and enjoy after exercise or as a refreshing drink.


Roaring Red

3/4 cup coconut water

  • 3/4 cup frozen raspberries or strawberries
  • 1 small beet, steamed
  • 2 tsp honey, raw agave or rice malt syrup
  • Handful ice
  • Optional: 1/4 cup beet juice
  • * Place all the ingredients in a blender and blend until smooth.

We had so much fun meeting all the people who popped by to say hi during the Gastown Grand Prix in Vancouver. It’s one of our favourite Grand Prix to watch with riders flying through hairpin turns over bumpy cobble stone. Because we only sell online it was an amazing opportunity to meet some people in the cycling community that we wouldn’t normally get the chance too. Thanks so much to Scott Hawthorn for letting us use his space for the day, and thanks so much to everyone who popped by and had a coffee with us or some gumballs.


We are just a few weeks away from getting our second shipment of kitty caps. And this time in a whole new colour way as well as the classic speckle green.
So exciting!

We just wanted to give a shout out the those how bought the first round of caps and have dubbed themselves the #kittycapgang.

This is such an inspiring crew of people. People who ride hard, are helping to make the world a better place, and best of all having a heck of a lot of fun.

Caps of to you kitty cap gang. Thanks for bringing smiles to our faces with every post.



you can see the kitty cap gang in action on out pinterest page – #kittycapgang board or searching the hashtag on instagram



To have your best day on the bike you need proper fuel before and after. This delicious smoothies from Meg Gillmer is just the thing to get you going. And Meg Knows what she’s talking about. She’s an avid cyclist and triathlete and writer of the blog – The wholesome athlete.

Visit her site for more recipes like this one and many more (all of the bars look delicious)

Meg says “This smoothie is a favourite! It’s perfect for any time but I love to have it after a hard ride. Good quality fats, protein and nutrients for your body to absorb.”


Go Go Green!


  • 1 cup milk (almond, soy, rice,)
  • 1/2 cup water or coconut water
  • 1 peeled and frozen banana
  • Flesh of half avocado
  • Fresh mint leaves
  • Handful baby spinach leaves
  • 2Tbs nut butter
  • handful of ice


  • Place all the ingredients in a blender and blend until smooth.

We are rounding off our first month of being officially open for Business and things have been amazing so far! Thanks to all of our supporters for all of the love and for all the early customers and your amazing feedback.


Through you guys we’ve raised money for both bikes without borders and the SPCA. So we were able to help people in Malawi and take care of some cute and cuddly animals.

We had some amazing press.


Bicycling Magazine

Ella Cycling Tips

Pretty Damned Fast

Queen of the Mile


We had a great photoshoot with our photographer friend Warren Zelman.



Next up for April, We are working on some new products. We are sponsoring a race. We have an article coming out in Detour… and more!